Alex Herrer

INFINITI Q50 EAU ROUGE - SOCIAL UNVEIL

Why are car launches exclusive press only events? What if instead, the fans were the first ones to see a new prototype. 

We created the world's first social-powered unveil. Fans gradually reveal Infiniti's new prototype piece by piece. Exclusively online, by sharing #F1Q50 

Two days before the official press launch, the car was successfully unveiled. 31 million automotive advocates saw the prototype online and Infiniti's share of voice doubled as fans shared our site and #F1Q50. Bloomberg TV channel also aired our site!

Case study

31-January-2014FWA of the day

CREDITS

Client: Infiniti

Agency: TBWA Hong Kong

Executive Creative Directors: Sami Thessman, Jay Fretwell

Idea: Carlos Pizarro & Alex Herrer